Informational graphics compress and clarify multistep processes and complex conceptual relationships. They do this through the strategic integration of words, images and data graphics, informed by theories of visual rhetoric.
We think of our informational graphics as visually powerful explanatory habitats where meaning grows and understanding thrives: sites of insight.
Close communication with clients in a quietly iterative process helps us determine not only the cognitive freight an informational graphic must bear, but its emotional charge as well. We then integrate the rhetorical possibilities of visual elements, story line and historical context to communicate core messages.
At The Story Laboratory...
The discipline of visual rhetoric informs our graphics to: