About The Story Lab
The Story Laboratory is an award-winning science communications and learning consultancy that specializes in optimizing the persuasive power of story. We transform the output of models and investigations into meaningful, motivating stories of human inquiry.
Our purpose is to solve science communications and learning problems through cogent translational science writing in print, mobile and Web media.
Our method relies on mastery of storytelling, scientific subject matter, visual rhetoric, content-centered design and E-learning strategies and technologies.
Our results maximize the impact of your messages while controlling costs, accuracy and integrity of data.
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How We Do It
Four principles of content-centered design frame our work:
- Story is the natural unit of meaning and learning in human life. That’s why content rules.
- Smart stories boldly told in words, pictures and data graphics inspire action, influence outcomes.
- It is not enough simply to write science—writers must engage readers across print, wireless mobile and Web media.
- Mastery of writing craft, scientific content and communication technologies catalyze this deep and desired engagement with readers.
