The Story Laboratory

Infographics

Informational graphics compress and clarify multistep processes and complex conceptual relationships. They do this through the strategic integration of words, images and data graphics.

At The Story Laboratory, we add another dimension to our informational graphics. We apply the principles of visual rhetoric— the discipline concerned with how images can be strategically deployed to make persuasive arguments and convey enduring meaning.

We think of our informational graphics as visually powerful explanatory habitats where meaning grows and understanding thrives: sites of insight.